"Because McQ is a new, fresh and energetic collection, we want to talk to its fans through the media they use. McQ will forge links with its customers through social media platforms to create a more direct relationship with them.”
Jonathan Akeroyd, President and CEO of Alexander McQueen, commenting on the launch of social media initiatives.
Jonathan Akeroyd, President and CEO of Alexander McQueen, commenting on the launch of social media initiatives.
