I really like Florence + the Machine, especially her song "What the water gave" played at the recent Chanel song which was a beautiful moment. She's now taking part in an interesting campaign called Secret 7.
Secret 7 is an exciting project combining music and art in aid of Teenage Cancer Trust. Seven bands and recording artists are inviting creatives to design the artwork for a seven inch vinyl sleeve inspired by one of their songs. The project will culminate in 700 unique vinyl sleeves displayed in Idea Generation Gallery in London in the week leading up to Record Store Day 2012. On that day, each of the vinyls at the gallery will be available to purchase with all of the profits going to Teenage Cancer Trust.
None of the buyers will know who created the sleeve, or even which song it's for, until they are holding it in their hands - the secret lies within.
In this challenge, Florence + The Machine has selected the track 'Only If For A Night' and are inviting creatives to interpret the song, however they please, via an original piece of seven inch artwork. This is an incredible opportunity for aspiring artists and designers to collaborate with one of the world's most loved bands, to have their artwork seen by millions, be exhibited alongside established artists and in the process, raise valuable funds for Teenage Cancer Trust.
